Top 10 Consumer Experience (CX) platforms for enterprises
In a large enterprise that owns multiple brands in multiple markets, it is important to have a common content experience strategy and platform. The objective of setting up a standard CXM platform is to drive consistent brand experience and rapid rollouts across markets & channels. Let us look into the top 10 content experience platforms according to the leading analyst such as Gartner, Forrester & IDC.
Note: The recommendations are based on enterprise standards and don’t include the open source platforms such as wordpress, umbraco etc.
Traditional Content Experience Platforms
Adobe Experience Manager
One of the leading and most common experience platforms in the industry. It offers strong capabilities in content and asset management, along with the whole suite of tools required to run a successful marketing campaign. Importantly it brings the scale and resilience in managing high traffic sites with very high engagement. Learn More
Examples: Lowes.com, fedex.com, and att.com
Sitecore Experience Platform
It is one of the most adopted platforms in the enterprise similar to Adobe. Sitecore Digital Experience platforms offer a personalized content experience for the consumers, with the ability to reuse and repurpose the technical components. It can manage the consumer data, analytics and drive actionable outcomes through different marketing campaigns such as a/b testing, segmentation, and targeting. Learn More
Examples: fiveguys.com, garnierusa.com, and pmi.org
Acquia CMS — Drupal Cloud
It is Drupal CMS (more than 2% of the market share) hosted on the cloud with a composable architecture and enterprise-grade security built-in. The platforms offer a wide variety of integration and 45,000 hand-picked standard modules from the community. The platform can be used completely composable content and design capability for all the digital screens such as online, mobile, social, etc. If your company is already using Drupal and it is no brainer to adopt Acquia to elevate the capabilities. Learn More
Examples: 7-Eleven.com, wwe.com and docusign.com
Open Text Experience Management
One of the pure omnichannel content management platforms, which can deliver personalized content across different channels such as online, mobile apps, email, and social. It has an intelligent content tagging and recommendation engine which makes it more for the content authors to curate and publish content more rapidly. Learn More
Examples: saudia.com, nowtv..com, and sebrae.com.br
EpiServer Content Cloud (Optimizely)
Episerver provides the content cloud with the ability to use it as coupled, decoupled, and headless platform. It has server layout options and built-in authoring tools including configurable workflows and project management capabilities. The visitor groups and A/B testing tools adds more value to the consumer experience. For anyone looking for a great authoring experience, this would be an ideal platform. Learn More
Examples: smartcenter.xerox.com, Polaris.com, and superoffice.com
Modern Content Experience Platforms
Contentful Content Management
A pure headless and API-first Content Management platform with modern cloud-native design and microservices architecture. It brings the scale and agility in delivering a rich experience for the consumers and centrally manages & governs the content. Contentful Apps provide the ability to compose web pages and launch the content, but most widely preferred for their headless capability. Learn More
Examples: ikea.com, steemit.com, and intercom.com
Amplience Content Management Platform
Another API first, headless CMS with the ability to manage dynamic content for all the digital channels, dynamic media with the ability to adapt images, and an important content hub to reuse the contents. The modern microservices with multi-level caching and edge delivery accelerates the performance and speed of the content experience. It is great for community and knowledge management. Learn More
Examples: kb.vmware.com, forum.intercom.com and community.st.com
Kentica Xperience and Kontent Platform
Kentico provides a full suite experience platform with end to end toolkit for marketers and also a flexible cloud-based headless platform. The xperience platform comes with capabilities to manage content, consumer data, marketing automation, and analytics. On other hand, a headless platform provides an easy way to organize, manage and schedule content across the channels. Learn More
Examples: uc.yamaha.com, findmespot.com, and ping.com
Bloomreach Experience Platform
Modern AI/ML-focused content experience platforms offer semantic search, prebuilt ML models, and algorithms for personalization and targeting. Intelligent product search and recommendation engines help drive more engagement and traffic. It provides the tools for managing the content across the channels with campaign-specific landing pages and microsites. Learn More
Example: jdwilliams.co.uk, supplyhouse.com, and staplesadvantage.com
Magnolia Digital Experience Platform
Another modern digital experience platform, which offers capabilities across the content life cycle from creating, managing, delivering, and optimizing. It provides the templates and tools for the full site, single-page sites, landing pages, and campaign microsites. It has automatic text, image, and translation capabilities that facilitate the multi-site and multilingual experience. Learn More
Examples: bitbucket.org, budget.co.uk, and banking.barclaysus.com
Sources
https://trends.builtwith.com/cms
https://w3techs.com/technologies/overview/content_management
