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Premkumar Sriram

eCommerce has become an indispensable channel for any business with increasing online spending, which is about 21% of the total retail sales in the US. It has increased by more than 40% from last year and is expected to expand more rapidly. The software companies are evolving their products to be more agile, scalable, and secured which enables the business to launch or transform with new capabilities. The top 10 platforms are shortlisted based on industry analysts such as Gartner, Forrester, and IDC ratings

Note: Platforms such as WooCommerce, Wix, and Squarespace are very popular but they are not listed…


In a large enterprise that owns multiple brands in multiple markets, it is important to have a common content experience strategy and platform. The objective of setting up a standard CXM platform is to drive consistent brand experience and rapid rollouts across markets & channels. Let us look into the top 10 content experience platforms according to the leading analyst such as Gartner, Forrester & IDC.

Note: The recommendations are based on enterprise standards and don’t include the open source platforms such as wordpress, umbraco etc.

Top 10 Consumer Experience (CX) Platforms for Enterprises

Traditional Content Experience Platforms

Adobe Experience Manager


The eCommerce business has been growing significantly over the last couple of years (estimated to be 20% of the retail sales in the US). At the same time, it also becomes very challenging for the new entrants unless there is a strategic execution plan. Though setting up online stores are comparatively less expensive than physical stores but to be successful, demands a significant investment and planning.

Building Blocks of eCommerce Business

Begin the eCommerce journey as a campaign with the determined investment and time. At the early stage of eCommerce, the consumer acquisition & behavioral insights weigh more than the actual revenue in terms of…


In today’s world, if a company has not considered eCommerce as a strategic distribution channel, then their existence in the future is highly questionable. Online sales have accounted for more than 21% in 2020, compared to 16% in the previous year. Online sales have doubled every 5–6 years and continue to grow in the future. The retail industry has benefited significantly through online sales in the last decade, but most of the CPG manufactures are caught in the dilemma of channel cannibalization and differentiation.

The biggest interest for CPG in online sales is not the sales revenue but importantly the…


Marketing Consumer Platforms — CDP, CRM, DMP and CXM

If you are working in the marketing business, then surely you would have these terms — CDP, DMP, CRM, and CXM. In some way, they are deal with the consumer data and intend to increase the digital experience through personalization, targeting, and build the consumer lifetime value. Many companies are adopting technology platforms to implement these capabilities in the enterprise. Though there are overlapping capabilities, it is critical to understand the uniqueness and how they can work with each other.


Social Commerce is more than opening stores on social platforms. It has the potential to influence the purchase decisions of the customers and make it easy to complete the transaction. Social platforms are playing an important role in connecting people with a common interest. Brands need to tap into this opportunity to promote and sell the relevant products for those groups with a touch of an emotional element.

Taking a moment to reflect on the retail industry

Retail has always been closer to consumers compared to any other industry. In the early 18th century, mom-and-pop stores were predominate in the developed countries. Later, these stores evolved into departmental stores…


With Increasing adoption of the AWS cloud storage for document sharing, asset storage, file transfer between the partners, and many more. One of the challenges of using the S3 bucket is that not very flexible like the traditional SFTP or FTPs protocols, which are standard integration patterns for a lot of the products and platforms. S3 used to support only the APIs and Programmatic interfaces to access the files in the cloud storage.

AWS resolved this limitation by introducing the AWS Transfer family solution, which was initially called as S3 SFTP Gateway. It is an SFTP or FTP gateway for…


In Today’s context, the enterprise has to deal with the challenges of governing the hybrid and poly cloud ecosystem. The cloud technology has enabled the IT software providers to offer a different variety of hosting and business models for consumption.

The key components of the technology,

Fig 1 — Application Stack

Applications: Solutions to a specific business problem and targeted users (Ex: Mail, Salesforce automation, Online websites, and banking mobile apps)

Platforms: A solution for a common problem that provides the reusable components and services that can be leveraged (Ex: SharePoint, Big data and Low code platforms)

Runtime: Machine independent programming and execution environment which provides API to access the basic…


Azure front door provides comprehensive tools for managing the load balancing between the different back-end services, along with integrated web application firewall policies, session affinity, and most importantly the content delivery acceleration. In simple terms, the Azure front door provides everything a web site to be secured, faster, and efficient.

Front end (multi domain\sites)

Azure front door can manage multiple domains (multiple websites) in a single instance, which is comparatively cost-efficient. It comes from one default domain <instance name>.azurefd.net and additional custom domains can be added & configured as a CNAME to the default domain.

TLS \ SSL Offloading


Whatsapp Commerce — Taking Personalization to mass customization
One of the key challenges that most of the eCommerce providers facing today is the personalized experience for the consumers. It is just not about providing an online experience based on consumer interest, but it has to be truly personal. Also, not every small business can afford a rich online channel which is expensive.

In the study published by Facebook, the answer to the personalized shopping experience is through conversational messaging. 58% of consumers globally prefer convenience over price while shopping. …

Premkumar Sriram

IT Leader specialized in Digital Marketing & Commerce

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